PRIVACY POLICY.

Who We Are

8×8 is operated by Daniel Spratt and trades through 8x8wear.co.uk.

Daniel Spratt is responsible for personal information collected through our online shop.

Daniel Spratt
8×8
61 Bridge Street
Kington
HR5 3DJ
United Kingdom

Email: hello@8x8wear.co.uk

This policy explains what information we collect, why we need it, how it's used and your rights under UK data protection law.

If you have any questions about your personal information, you can contact us using the contact button below.

Orders & Checkout

When you place an order, we collect the information needed to process and deliver your purchase.

This includes your name, email address, billing and delivery addresses, telephone number where provided, and order details.

We also retain relevant information about your order, payment status, delivery and any returns or refunds.

The information required at checkout is necessary to complete your purchase. Without it, we may be unable to process or deliver your order.

Customer Accounts

If you create an account, we collect the information necessary to manage it, including your login details, saved addresses and order history.

Account passwords are stored in a protected form rather than as readable text.

Contact Form

When you contact us, we collect the details you provide, such as your name, email address, order number and message.

We use this information to respond to enquiries, provide customer support and resolve problems with orders.

Website Information

Our website and hosting services may collect technical information such as your IP address, browser, device information and relevant website activity.

This helps us operate the website, maintain security and troubleshoot technical problems.

Where analytics cookies are enabled, additional website usage information may be collected as explained below.

Processing Orders

We use your information to process purchases, arrange delivery, send order updates and manage returns or refunds.

Our lawful basis is performance of a contract. We need this information to fulfil your order.

Customer Support

We use your information to answer questions, manage returns and resolve problems.

Depending on the enquiry, our lawful basis is performance of a contract or our legitimate interest in providing customer support.

Accounting & Legal Requirements

We retain relevant transaction records for accounting, tax and other legal obligations.

Our lawful basis is compliance with a legal obligation.

Website Security

We use relevant technical information to maintain website security, prevent fraud and investigate suspicious activity.

Our lawful basis is our legitimate interest in protecting our customers, website and business.

Marketing & Analytics

Where you consent to marketing emails, we use your information to send relevant updates, offers and product news.

Where consent is required for website analytics, we rely on your cookie preferences.

You can withdraw your consent at any time.

Website Hosting — 20i

Our website is hosted by 20i.

Our hosting service stores the website's files, database and relevant customer and order information.

Technical information may also be processed for website operation, maintenance and security.

WooCommerce

Our online shop uses WooCommerce, which processes and stores customer accounts, shopping baskets and order information.

Relevant information is shared with payment and delivery services when needed to complete an order.

WooPayments & Stripe

We use WooPayments for card payments, including supported Apple Pay and Google Pay transactions.

WooPayments operates in partnership with Stripe, which handles the underlying payment processing.

Relevant customer, billing and transaction information is shared as necessary to process payments, prevent fraud and manage refunds or disputes.

We receive payment confirmations and relevant transaction details, but do not store your complete card details.

PayPal

Where PayPal is available at checkout, you can choose to pay using its supported payment methods.

PayPal receives the information necessary to process your payment, including relevant billing and transaction details.

PayPal processes payment information under its own privacy policy.

You can find out more at PayPal's Privacy Statement .

Royal Mail

We share the relevant recipient name, delivery address and any other information required to arrange delivery with Royal Mail.

Royal Mail uses this information to deliver your order and provide tracking where applicable.

Other Service Providers

We may also share relevant information with services used for customer support, email delivery, accounting and website maintenance.

We may disclose information where required by law or an appropriate regulatory authority.

We do not sell our customer mailing list.

Our Mailing List

Our email newsletter is managed using MailPoet.

When you subscribe, we collect your email address and any other information you choose to provide.

We use this information to send updates about 8×8, including new collections, product releases and exclusive offers.

Confirming Your Subscription

When you sign up, we'll ask you to confirm your email address.

Once confirmed, you'll receive your welcome email, including any applicable first-order discount.

We may keep a record of your subscription, confirmation and unsubscribe preferences.

Unsubscribing

You can unsubscribe from marketing emails at any time using the link included in every marketing email.

Unsubscribing does not prevent us from sending essential communications about orders you've placed.

Cookie Management

We use Complianz to manage cookie consent and preferences on our website.

Cookies are small files stored on your device that help websites function and remember information.

You can manage applicable cookie preferences through the cookie controls on our website.

Essential Cookies

Essential cookies are needed for features such as your shopping basket, checkout, account login and website security.

These cookies support services you request and do not normally require your consent.

Google Analytics

Where enabled, we use Google Analytics 4 to understand how visitors use our website.

This may include information about pages visited, website interactions, approximate location, device information and how visitors reach our website.

We use this information to understand website performance and improve the shopping experience.

Where analytics cookies require consent, they will only be activated after you've agreed to them.

Optional Cookies

Optional cookies may be used for analytics and, where enabled, advertising.

Where legally required, these technologies will only be activated after you've given consent.

You can change your preferences through Complianz.

Browser Settings

You can also control cookies through your browser settings.

Blocking essential cookies may affect the shopping basket, checkout or account functionality.

How Long We Keep Information

We retain personal information only for as long as necessary for the purposes described in this policy, including fulfilling orders, providing customer support and meeting our legal obligations.

Completed and refunded order records are retained for seven years for accounting, tax and legal purposes. After this period, personal information is deleted or anonymised unless we have a lawful reason to retain it for longer.

Unpaid pending orders are retained for seven days, failed orders for 30 days and cancelled orders for 90 days. Where an order involves a payment, refund, dispute or other legal obligation, relevant transaction information may be retained for longer.

Customer accounts that have been inactive for 36 months are deleted. Information relating to previous purchases may be retained separately where necessary for accounting, tax or legal purposes.

Customer support messages are kept for as long as reasonably necessary to resolve enquiries, manage returns and refunds, or deal with subsequent disputes. Information that is no longer required is deleted.

Marketing subscription information is retained while you remain subscribed to our mailing list. If you unsubscribe, we may retain a limited record of your preferences to ensure that you do not receive unwanted marketing emails.

We may retain certain information for longer where necessary to comply with legal obligations, respond to regulatory or tax enquiries, or establish, exercise or defend legal claims.

Access & Correction

You can request a copy of the personal information we hold about you.

You can also ask us to correct inaccurate or incomplete information.

Deletion & Restriction

You may be able to request deletion of your personal information or ask us to restrict how it's used.

Some records must be retained where we have a legal obligation or another valid reason to keep them.

Objecting to Processing

You have the right to object to processing based on legitimate interests in certain circumstances.

You also have the right to object to direct marketing at any time.

Consent & Data Portability

Where we rely on consent, you can withdraw it at any time.

You may also have the right to receive certain information in a portable format.

Making a Request

To exercise your rights, please contact us using the button below.

We may need to verify your identity before responding to certain requests.

Complaints

If you're unhappy with how we've handled your personal information, please contact us.

You can also complain to the Information Commissioner's Office (ICO).

Visit ico.org.uk for further information.

Privacy Enquiries

If you have a question about this policy, how we use your personal information or your data protection rights, please contact us.

Changes to This Policy

We may update this policy to reflect changes to our services, website or legal obligations.

The latest version will be published on this page with the date of the most recent update.